Our attitude to planning is based on the simple desire to produce effective advertising. We require the maximum amount of product and market data to which we add a combination of analytical skills, experience and flair to produce effective solutions.
Our approach to media owners is based on an understanding of their needs as well as our own. We believe in negotiation rather than just buying: to be better at selling our ideas than the media owner is at selling his.
Our prime objective is to win by the biggest possible margin.