Last updated Dec 2012
HOW WE PLAN AND BUY

Our attitude to planning is based on the simple desire to produce effective advertising. We require the maximum amount of product and market data to which we add a combination of analytical skills, experience and flair to produce effective solutions.

Our approach to media owners is based on an understanding of their needs as well as our own. We believe in negotiation rather than just buying: to be better at selling our ideas than the media owner is at selling his.

Our prime objective is to win by the biggest possible margin.




Media Research Evaluation       International Media Planning & Buying    Developing New Media
         Opportunities     Campaign Planning   Media Research Developing New Media Opportunities                
                     Developing New Media Opportunities      Media Research                            Campaign Planning   Media Research Evaluation Developing New Media Opportunities
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Media Research Evaluation       International Media Planning & Buying    Developing New Media
         Opportunities     Campaign Planning   Media Research Developing New Media Opportunities                
                     Developing New Media Opportunities      Media Research                            Campaign Planning   Media Research Evaluation Developing New Media Opportunities
   Media Planning & Buying                   Media Research Evaluation Developing New Media Opportunities       Media             Research
   Evaluation       Developing New Media Opportunities      Media Research & Evaluation   Developing
              New   Media Opportunities Developing New Media Opportunities  Media Research Evaluation